Everything you need to know about Printing Press

In this advanced digital age, many people live with the false notion that print media has died. But has print media truly died or is it still very much alive? Although the presence of social media and the online world has changed the way business and marketing is done, print media is still relevant in the marketing industry today.

What is printing services?

Managed printing services is a program offered by print providers that manage all aspects of your business printing devices, including printers, scanners, faxes, and copiers. Even though we live and work in a highly digital ecosystem, FedEx Office says consumers and small business owners prefer the tangible characteristic of printed materials because they find comfort in it. This the feeling was so strong, 49% of the respondents in the survey said, “A world without paper would make them feel stressed or annoyed.”

Small business owners are always looking for ways to differentiate themselves from the competition and stand out. What this survey points out is, the simple act of printing company material, business cards, or marketing on paper may be enough to win over some of your customers. Atlas Printing Press is one of the best printing companies in Dubai.

What does the printing press do and why is so important?

A printing press is any form of technology that applies pressure between an inked surface and a print medium (like paper or cloth). In this sense, it is a means of transferring ink from an inked surface and the medium.

It was an enormous improvement on previous methodologies, like transcribing by hand using a 'pen' and ink or brushing and rubbing repeatedly to achieve ink transfer. Printing press in Dubai has historically been used primarily for texts, but not exclusively, and its invention revolutionized bookmaking and distribution around the world.

WHAT IS THE IMPORTANCE OF PHYSICAL MARKETING?

Print media is physical and as such has higher longevity than digital media. This is because printed brochures or leaflets can be kept by someone for as long as they choose but a digital banner that may appear on their phone or computer will disappear as they move to another webpage. 

Therefore, in many cases, it is better to use print media rather than digital media. For example, if a new store opened up in your area, they could print flyers with their products and send it to every house in the neighborhood. Most houses would retain this flyer for future use. 

The following will help you understand the printing services in Dubai that you can avail of.

Book Printing

Booklet Printing

Brochure Printing

Business Card Printing

Calendar Printing

T-shirt Printing

Flyers Printing

T-shirt Printing

Wedding Card Printing

Well, presently most businesses have moved to the online world and are using websites and social media platforms because these types of media are highly cost- effective, have more exposure potential and are highly convenient when it comes to marketing. But in spite of all these factors, print media is still in and is considered to be the most important and powerful element that can be utilized in any effective ad campaign.

Also, read our blogs on Must have qualities for Printing Press.