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In this advanced digital age, many people live with the false notion that print media has died. But has print media truly died or is it still very much alive? Although the presence of social media and the online world has changed the way business and marketing is done, print media is still relevant in the marketing industry today. What is printing services? Managed printing services is a program offered by print providers that manage all aspects of your business printing devices, including printers, scanners, faxes, and copiers.  Even though we live and work in a highly digital ecosystem, FedEx Office says consumers and small business owners prefer the tangible characteristic of printed materials because they find comfort in it. This the feeling was so strong, 49% of the respondents in the survey said, “A world without paper would make them feel stressed or annoyed.” Small business owners are always looking for ways to differentiate ...

Hybrid printing is an effective way to increase your production speed because it enables more work to be done in a shorter time and increases speed. It not only increases your production speed but also handles more jobs in less time. Hybrid printing aims to compress the capabilities of analog and digital printing technology. It does this by integrating the reliability & efficiency of flexographic printing with the creative possibilities of digital printing. From this synthesis, business gets the high printing quality & low charge of flexo printing with the flexibility & fast turnaround time of digital. These type of printing services in Dubai available at atlas. The Benefits of Hybrid Printing To understand how hybrid printing is stabilize the label printing industry, let’s look at how the technology is different from the traditional approach to label printing, Business card printing . Advanced Features: Hybrid printing machines mix a suite of advanced fe...

Technology has got a huge role to play in our normal day to day life.  We are becoming so much dependent on technology and we can’t able to live a single day without using technology related services.  With printers still, remain an integral part of our business and the introduction of digital printing technology made printing easier.   Modern printing technology enables you to get quicker and high-quality printing than before.  Another major benefit you are reaping from digital printing services is you can able to produce high-quality prints without harming the environment. Digital printing technology is getting the huge growth these days and is expected to account for 20% of the print market this year. So it is advisable to switch for digital printing technology to get quick and high-quality prints. Lots of printing services in Dubai are opting for digital printing technology these days. Here are the lists of the advantages of using digital pri...

Printing has been around since well over 100 years. It is not an easy business to run. In addition to being capital intensive, it is also price sensitive. Business owners must follow several strategies to acquire more customers and retain existing ones. Technology is changing quickly and needs to be acquired and offered to customers to avoid being overshadowed by the competition. Below are some points that can help printing businesses get an edge in the market. Build Customer Relationships All businesses work on relationships. It is no different in the case of a printing business . Relationships with customers need to be strong. There may be a long gestation period to acquire a customer and once acquired, everything must be done to retain that customer year on year. Here are a few strategies that can be used to differentiate from the competition: sponsoring trade events, attending industry forums, advertising at key locations etc. Social Media Marketing Social media ...

A business card is the first thing that any person sees when meeting a new company. It immediately sets an impression in the mind of the receiver. A creative business card can make a great impression as well as create recall value. Traditionally, business cards are used to exchange contact information between two persons. Several people have also started using this as a selling and marketing tool. Regardless of what you may use a business card for, it is essential to businesses today and is accepted globally as the first introduction to the company. To Introduce Your Business Business cards usually contain information such as the company logo, company name, person’s name, address, phone number, email ID and company website. Some people also print their photo on the card to create a personal touch. However, one must not put too much information on a business card as it can have a negative effect on the receiver. The receiver may get overwhelmed with the amount of info...

In today’s fast-paced world, brochures can be used effectively to deliver a business message in a professional and reliable manner. Brochures are a powerful marketing tool that enables customers to know more about a business’ products and services. A a well-designed brochure can yield expected results for your business. Here are the major benefits of brochure printing in advertising your business. Simple Way to Deliver: Once you have printed the desired brochure you can distribute them in various locations such that the information in the brochure will reach the targeted customers. You can circulate these brochures in business gatherings along with certain promotional products. Once people go through your brochure, they will know about your business and this will, in turn, result in customer acquisition. Cost-Effective Method: There are various marketing techniques that you can adopt. However, brochures are one of the most affordable methods to advertise a brand. Bro...

How do I choose the best printing company? This is a very common question when one has to search for the right printing press in Dubai. This post is sure to provide you with the necessary keys to choosing a printing press that can best carry out your projects. If you are interested in making the right decision, we encourage you to continue reading this article: Keys to selecting a printing company: •          In the first place, the perfect printing in Dubai is the one that offers you the greatest flexibility and variety in its services. Both in the choice of formats and in the most suitable materials for your projects. •          Many printing services in Dubai have outsourced services for certain printing formats and thus cannot guarantee 100% of the expected deadlines. •          Third, experience always counts. Don’t overlook the ...